Proposal Summary
This proposal outlines the development of six custom WordPress website templates designed specifically for professional celebrants graduating from The Academy of Professional Celebrants. These templates are intended to help form the foundation of your "Business in a Box" package, providing newly qualified celebrants with a professional online presence from day one.
Phase 1: Template Development
Initial development of six custom WordPress templates to form the foundation of your "Business in a Box" package.
Phase 2: Per-Celebrant Deployment
Ongoing deployment and customisation for each graduating celebrant, allowing for scalable growth as your Academy expands.
Phase 1: Template Development
Building the foundation for scalable celebrant websites
Overview
Six unique, professionally designed WordPress website templates built using Elementor page builder. Each template will be fully customised to reflect the celebrant industry aesthetic while maintaining distinct visual identities to ensure variety for your graduates.
What's Included in Each Template
Core Design & Structure
- • Fully custom design built from the ground up (no pre-made themes)
- • Mobile-responsive across all devices (desktop, tablet, mobile)
- • Optimised page load speeds for better user experience and SEO performance
- • Professional celebrant industry aesthetic aligned with reference sites
- • Flexible page structure to accommodate different celebrant specialisations
Page Architecture (~9 pages per template, configurable)
- • Home page with engaging hero section and clear service overview
- • About Me page structure for celebrant biography
- • Individual service pages (Funerals, Weddings, Baby Namings, Renewal of Vows)
- • Locations page to showcase service areas
- • Testimonials section (choice of dedicated page or integrated slider)
- • Contact page with form integration
- • Optional blog/CMS functionality
- • Optional FAQ page structure
Interactive Features
- • Animated photo elements throughout the site for visual engagement
- • Smooth scroll effects and transitions
- • Hover effects on buttons and interactive elements
- • Professional image galleries where applicable
- • Dynamic testimonials display (slider or grid format)
Forms & Contact Systems
- • Professional contact form capturing essential visitor information
- • Name, email address, phone number, service type inquiry, and message/details
- • Form submissions routed directly to celebrant's email
- • Anti-spam protection included
Social Media Integration
- • Clickable social media icon links
- • Professional icon matching site aesthetic
- • All major platforms (Facebook, Instagram, LinkedIn, etc.)
- • Easy to update and customise per celebrant
Technical Foundation
- • Built on WordPress (latest stable version)
- • Elementor Pro page builder for maximum flexibility
- • Clean, semantic code structure
- • SEO-friendly URL structures
- • Fast, reliable codebase optimized for performance
- • Cross-browser compatibility (Chrome, Firefox, Safari, Edge)
Basic SEO Implementation
- • Meta titles and descriptions for all pages
- • Header tag structure (H1, H2, H3) properly implemented
- • Alt text structure for images
- • Schema markup for celebrant business type
- • Optimised for key search terms (celebrant type, location, services, names)
Content Variety
- • Each of the 6 templates will have distinct layouts and designs
- • Copy structure will be varied to avoid duplication across templates
- • Different navigation patterns and page hierarchies
- • Unique visual approaches while maintaining professional standards
- • Ensures celebrants receive genuinely unique websites
Template Review & Approval Process
Initial Development (Week 1-2)
Development of all 6 templates based on reference sites and requirements. Internal quality assurance and testing.
Academy Review (Week 3)
All 6 templates presented to The Academy for review. Comprehensive walkthrough of each template's features and flexibility.
Revisions & Sign-Off (Week 3)
Implementation of any requested changes. Final Academy approval and sign-off. Templates prepared for deployment phase.
Phase 1: Template Development
Complete design and development of all 6 unique templates
Unlimited revisions during review and approval phase
Full documentation of template features
Ready-to-deploy template library for your celebrants
50% Deposit
£1,350
50% On Completion
£1,350
Timeline: 3 weeks from deposit to final sign-off
Phase 2: Per-Celebrant Deployment
Scalable website customization for each graduate
Complete Website Customisation
£150(per celebrant)
Custom Logo Design
- • Bespoke logo created based on celebrant's preference form
- • Multiple concepts exploring their style preferences
- • Professional file formats provided (PNG, SVG, JPG)
- • Suitable for both web and print use
- • Full ownership rights transferred to celebrant
Brand Customisation
- • Custom colour palette application based on celebrant preferences
- • Font pairing selection aligned with their brand personality
- • Consistent styling across all pages
- • Professional aesthetic tailored to their target market
Content Integration
- • Celebrant's biographical copy integrated into About page
- • Service area/location information customised
- • Contact details and service offerings configured
- • Appropriate service pages activated (funeral/wedding/naming/vows)
- • Removal of non-relevant service pages
Page Configuration
- • Navigation menu customised to reflect their specific services
- • Call-to-action buttons tailored to their business goals
- • Footer information personalised
- • Contact form routing configured to their email
Quality Assurance
- • Comprehensive testing across all devices
- • Form submission testing
- • Link validation
- • Mobile responsiveness verification
- • Cross-browser compatibility check
- • Final quality review before handover
Revision Process
3 rounds of revisions included in setup fee
Additional changes: £35 per request beyond initial 3 rounds
Fast turnaround on revision requests
Technical Infrastructure
£175/yearPer celebrant, annually
Domain & Email
- • .com domain registration in celebrant's name
- • DNS configuration and management
- • Branded email address: firstname@celebrantdomain.com
- • Domain privacy protection included
Professional Hosting
- • Fast, reliable UK-based hosting
- • 99.9% uptime guarantee
- • Daily automated backups
- • Scalable resources to handle traffic growth
- • Professional hosting environment optimized for WordPress
SSL Certificate
- • SSL certificate installation and configuration
- • Secure HTTPS protocol enabled
- • Annual SSL renewal management
- • Security badge display on website
Technical Maintenance (First Year Included):
Ongoing Support Services (First Year Included):
Deployment Process
Celebrant Onboarding
Day 1 - Morning
- • Academy provides celebrant details via agreed format
- • Logo preference form review
- • Content and biographical information received
- • Colour and style preferences confirmed
Customisation
Day 1 - Afternoon to Day 2 - Morning
- • Logo design created and approved
- • Brand colours and fonts applied to selected template
- • Content integrated across all pages
- • Domain registered and configured
- • Hosting environment set up
- • Email account created and tested
Quality Assurance
Day 2 - Afternoon
- • Full website testing across devices
- • Form submissions verified
- • All links validated
- • Client review and feedback
Launch
Day 2 - Evening or Day 3
- • Any final adjustments implemented
- • Website goes live
- • Celebrant receives access details
- • Academy and celebrant notified of launch
Optional Extended Maintenance
For celebrants requiring hands-on content management beyond the first year
Included Services:
- Unlimited content changes (text updates, new pages, copy revisions)
- Unlimited image updates and replacements
- Regular website backups (weekly)
- Plugin and theme updates
Additional Benefits:
- Proactive security monitoring
- Performance optimization
- Priority support (24-hour response time)
- Monthly website health reports
Ideal for celebrants who: Want to focus on their ceremonies, not website management; require frequent content updates; prefer professional handling of all digital aspects; or value peace of mind with proactive maintenance.
Project Investment Summary
Phase 1: Template Development
Phase 2: Per-Celebrant Deployment
Terms & Conditions
Project Commencement
- • Phase 1 begins upon receipt of 50% deposit (£1,350)
- • Phase 2 deployments begin upon request with per-celebrant payment
Payment Terms
- • Phase 1: 50% deposit, 50% on completion
- • Phase 2: Setup fee invoiced per deployment, technical infrastructure invoiced annually
Revisions
- • Phase 1: Unlimited revisions during template approval
- • Phase 2: 3 revisions included per celebrant setup, £35 per additional change
Ownership
- • All websites, logos, and content remain property of the celebrant
- • Templates remain property of The Academy of Professional Celebrants for deployment purposes
- • Full access credentials provided to Academy for each celebrant site
Support Period
- • First year technical support included with annual infrastructure fee
- • Extended maintenance available at £120/month thereafter
Cancellation
- • Phase 1: 50% deposit non-refundable after work commences
- • Phase 2: Per-celebrant setup fee non-refundable after customisation begins
Next Steps
Review this proposal and confirm acceptance
Initial invoice for £1,350 (50% deposit) will be issued
Payment processed via bank transfer or agreed method
Work commences immediately upon payment receipt
Regular progress updates throughout 3-week development period
Academy review and sign-off at week 3
Final payment of £1,350 due upon approval
Templates ready for celebrant deployments
Questions or Clarifications:
Please feel free to reach out via:
I'm happy to schedule a call to discuss any aspect of this proposal in detail.
About Aspect Studio
Aspect Studio specializes in creating professional, conversion-focused websites for small businesses and organisations. As both a programmer and designer, I build custom solutions that combine technical excellence with beautiful, functional design.
I'm London-based and focused on delivering exceptional value through personal service, technical expertise, and genuine partnership with my clients.
Proposal Valid For: 30 days from date of issue
Prepared by:
Jack Schofield
Aspect Studio
07917453885